Led experience design and development for flagship YouTube Spaces in Los Angeles, London, Tokyo and New York
Led experience design and development for YouTube's flagship spaces for the creative community to learn, connect and create.
Starting in Los Angeles, each YouTube Space offers state of the art production resources, events, hands-on workshops and coworking space that's open to YouTube creators.
For each city, we built a local team of production and creative development experts, and dove deep into the needs of the city's creative communities – not only YouTube creators but professionals in related fields like music, film, advertising, fashion, and TV.
YouTube Spaces were the embodiment of YouTube's "broadcast yourself" ethos - where other studios in town presented a closed gate, YouTube Spaces were open – and many top creators have honed their skills, built their audiences, and staged their most ambitious productions there since 2012.
For YouTube Space New York, we built on our learnings from LA, London and Tokyo, making every square foot of the Space shootable, and integrating the experience with a Brand Lab hosting Google's top advertising partners.
The Spaces team has gone on to open satellite spaces in Berlin, Paris, Mumbai, Toronto, Rio de Janeiro, and Dubai.
Selected Press:
"YouTube Takes Manhattan," David Carr, The New York Times
"YouTube Gives Creators Space to Grow," USA Today
"YouTube's new Los Angeles complex 'a wonderland' for aspiring filmmakers," The Guardian