The pioneering multi-channel network company, acquired by YouTube in 2011.
Popularized the term creator, the multi-channel network (MCN) business model, and the concept of audience development, racking up over 2 billion views and 13 Webby Awards, more than any online media company at the time.
Next New's lineup included hit channels Barely Political, VSauce, Channel Frederator, and ThreadBanger, and a network of over 100 independent creators, such as The Gregory Brothers, that we supported with production resources, creative and audience development, and access to new streams of revenue.
Next New lives on as part of YouTube, where our team members went on to launch the YouTube Creators program, YouTube Spaces, YouTube Rewards, and YouTube Originals, among other things, and in the over $250 billion creator economy we helped lay the foundation for.