The first ever YouTube Music Awards celebrated the year's best music, as chosen by YouTube viewers, in a two hour live cast on November 3, 2013.
Arcade Fire - "Afterlife" - Live at the YouTube Music Awards (YTMA)
Artists including the Arcade Fire, Lady Gaga, M.I.A., Eminem, Earl Sweatshirt & Tyler, the Creator performed live music videos in only one take.
Hosted by Jason Schwartzman and Reggie Watts, and created by Spike Jonze, Chris Milk, and YouTube, the livecast drew over 4 million viewers and 54 million combined views in the following week.
Spike Jonze, Jason Schwartzman and Reggie Watts
Lindsey Stirling wins Best Response at the YTMAs
In 2014, building off the YTMA's, we developed and launched YouTube Nation, a daily series celebrating the best videos on YouTube, in partnership with Dreamworks Animation, and in 2015, we reconceived the YTMAs as an on-demand show that honored 50 of the year's most accomplished musicians with groundbreaking new videos from artists including Action Bronson and Chance the Rapper, Migos, Charli XCX, Lindsey Sterling and Ed Sheeran.