https://workspace.shey.net/work daily 1.0 2025-12-02 https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/1704841513497-5U16Q4AGZNOB2LF5YRG9/Duolingo-Character-Wordmark.png Work Developed the company’s iconic cast of characters, early social media stunts, and immersive learning content—including stories, podcasts, and AI-powered roleplaying experiences—reaching more than 500 million learners worldwide, to make Duolingo a household name brand, synonymous with learning and fun. Fast Company: Duolingo wants to be the ‘Sesame Street’ for adults Duolingo’s Cute Owl Mascot Is a Ruthless, Terrifying Sociopath with Nothing to Lose https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/1521937210654-MAY8HLXAEN6H6UEL05SD/originals.png Work - YouTube Originals Developed and launched YouTube's first-ever premium offering of original feature films, hour-long dramas and half-hour comedies. https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/1517342751149-JIFVKI05VVDZIX1Y4QQI/4995010174_2a454b79ea_o.jpg Work - Next New Networks The pioneering multi-channel network company, acquired by YouTube in 2011. https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/1517379675360-GNO0RVJCHCKR25M75N9G/_05P9275.JPG Work - Exec Producer: YouTube Music Awards The first ever YouTube Music Awards celebrated the year's best music, as chosen by YouTube viewers, in a two hour live cast on November 3, 2013. https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/1764652866172-X6IF63VC3Z2XKUQRXBPG/IMG_8183_2048x2048.webp Work In 2011, YouTube acquired Next New Networks, and tasked us with scaling a creator program to support millions of YouTube partners worldwide, in collaboration with operations, partnerships, and marketing. We focused on four pillars to elevate and popularize channel creators: best practices, production support, funding, and promotion. Streaming Dreams (The New Yorker) On YouTube, Amateur Is the New Pro (NYT) Inside YouTube’s hunt for its next generation of stars (DigiDay) https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/1517185563082-9H6JU6TP0JCJE4W1ADI6/unnamed.jpg Work - YouTube Spaces Led experience design and development for YouTube's flagship spaces for the creative community to learn, connect and create. https://workspace.shey.net/bio daily 0.75 2026-01-23 https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/1517393024965-GQZ39B26AL0E8B5RLKWH/IMG_0704-Edit.jpg Bio https://workspace.shey.net/press daily 0.75 2025-03-13 https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/91e6e35f-81ba-4a4a-8764-12f562fbab9e/p-1-How-Duolingo-is-aiming-to-be-the-Sesame-Street-for-adults.jpg Press Duolingo wants to be the ‘Sesame Street’ for adults (Fast Company) https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/a664aea2-560f-4db7-8937-8300be56ba28/1554147932378-Screen-Shot-2019-04-01-at-30503-PM-2.png Press Duolingo's Cute Owl Mascot Is a Ruthless, Terrifying Sociopath with Nothing to Lose (VICE) https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/635bf86a-ce62-43db-88a9-6bc204d6f1d4/original.png Press The Real Difference Between Creators and Influencers (The Atlantic) https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/c50c79fd-77d0-4540-ab37-e8eeac60da7a/tim-shey-duolingo.png Press Tim Shey, Former YouTube Programming Exec, Joins Duolingo (Variety) https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/7acd848c-5a14-4173-bc1a-9651eab65178/LazerTeam.png Press With Its New Original Series, YouTube Asks: 'What Netflix?' (WIRED) https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/1517217000152-YT8XTOTLG4KV7RNWJO7W/120116_r21757_g2048.jpg Press Streaming Dreams (The New Yorker) https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/70ea4daa-2c6b-405d-9271-c590ccd36291/01YouTubers1-superJumbo-v2.png Press On YouTube, Amateur Is the New Pro (The NY Times Magazine) https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/5d13f4bc-8c93-4776-accb-04a2350f6201/YouTube_MarketingCampaign.png Press Inside YouTube’s hunt for its next generation of stars (Digiday) https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/40fc6281-f6db-421a-8fa4-62577c56078e/20141013carr-ss-slide-5PHN-superJumbo.jpg Press YouTube Takes Manhattan (The New York Times) https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/b8529c06-a0eb-4e40-a7b3-85ea1ce8645b/youtube-gold-play-button-1920x1131+%281%29.jpg Press YouTube Gives 24-Karat Gold ‘Play Button’ to Channels with 1M+ Subs (Tubefilter) https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/163be146-e1c5-4673-acf8-2742844e13dc/4995010174_2a454b79ea_o.jpg Press - Make it stand out YouTube Acquires Next New Networks (TechCrunch) https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/5c7891a2-f263-491f-8462-702862ab06de/1715183-poster-p-1-how-youtubes-global-platform-redefining-entertainment-business-square.png Press Blown Away (Fast Company) https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/48a02153-697f-4ac4-a6cd-be2fac7084aa/1677367-next-new-networks-takes-grassroots-youtube-talent-to-the-next-level-panoramic.jpg Press - Make it stand out Next New Networks Takes Grassroots YouTube Talent to the Next Level (Fast Company) https://images.squarespace-cdn.com/content/v1/5a6e635c12abd97a0577aaec/1517217102708-OQDWK6CGREMR7GRL2WAV/21medium-600.jpg Press Are ‘Midtails’ the Future of Television? (The NY Times Magazine)